nintendo is the name of the universe that mario and other NINTENDO characters will be in

(任天堂株式会社, Nintendō Kabushiki kaisha) is a video game developer, publisher, and home console and handheld manufacturer. They were founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi as a manufacturer of hanafuda playing cards. Following the success of their cards, Nintendo attempted to jump into various other businesses with little to absolutely no success until their entry into the video game market. Translated to English, Nintendo means "Leave luck to heaven".